Strategy & Research

Find the targets you really need

«Strategy is figuring out what not to do»

Steve Jobs

Focus on the right accounts

We help you align your marketing and sales streams to the buyers’ journey and find the right message for each of your target ICPs and Personas.

Ideal Customer Profile

Which industry and vertical are your ideal customers in? What is their size in terms of revenue and employees? What is their geographic location? 

These and other firmographic parameters make up the Ideal Customer Profile (ICP) for your business.

When choosing between going wide and going deep a solid B2B marketing strategy should always be the one that allows you to go deeper within the needs and pains of your ICP.


Buyer Personas

When you zoom-in on companies, you find people: with their own goals, preferences, and personalities.

A good strategy develops a tailored message that makes your target personas stop, think, and take action. 

Addressing people’s biases, concerns and needs at an individual level and connecting the dots to the overall business goals and company initiatives is the role of a well-shaped marketing and sales strategy.


Let's talk B2B Strategy

Book a free 30 minutes B2B Strategy session to discuss your business.
We will cover topics such as:

  • Ideal Customer Profile
  • Buyer Personas
  • Target Addressable Market
  • Account Based Marketing
  • Account Based Selling
  • Lead Generation